Employee Engagement

Employee engagement is an approach to the workplace that provides all organization members with the necessary conditions to deliver their best each day. 

Integrity, confidence, two-way involvement, and communication between an organization and its stakeholders are the foundation of an employee’s commitment.

Moreover, it offers greater chances of business success and contributes to organizational and individual productivity, performance, and well-being.

This article will introduce you to employee engagement. Additionally, you will find the following elements to be covered in this brief introduction.


  1. Salient Features of Employee Engagement
  2. Why is Employee Engagement So Important?
  3. Types of Employee Engagement
  4. Recommendations for Employee Engagement
  5. Conclusion

1. Salient Features of Employee Engagement

Employee Engagement

The following aspects are involved in employee engagement.

  1. The nature of the job.
  2. The chance to grow in the organization.
  3. Whether the employee feels stimulated psychologically.
  4. Confidence and communication between staff and management.
  5. The pride of an employee is that he works or is affiliated with the company.
  6. An employee’s ability to see how their work adds to overall business performance.

Nevertheless, employees’ emotional connection with the company tends to influence their actions and the level of effort at work. The more commitment an employee has to his firm, the more effort he puts into it.

2. Why is Employee Engagement So Important?

Employee Engagement

As a manager, it’s likely that you struggle to keep your people involved. It is also an enormous opportunity to gain your team’s long-term engagement and discretion. Ultimately, this effort will lead to better sales and minimum error.

Moreover, there is increasingly solid evidence that improvements in employee engagement can significantly improve the success of the organization in various crucial areas, including;

  • Revenues and profits
  • Disease and Absence
  • Sales and well-being
  • Customers Delight
  • Safety and Health
  • Efficiency
  • Invention

But your commitment should be aligned with your overall business plan to achieve this. Furthermore, it is a waste of time and resources to carry out unplanned ideas and activities which you think may help without monitoring or measuring their impact.

3. Types of Employee Engagement

Employee Engagement Types

The employees can be categorized into the following three categories based on their level of devotion.

1. Employees Actively Disengaged

This is the first type of employee who is angry, resentful, and unhappy in the company. 

Such staff is terrible for the organization since they always provoke and persuade other staff to abandon their positions and leave the organization. 

Nevertheless, these individuals will survive longer in the company and remove future employees who are perceived to go higher soon or move to the next level. 

2. Employees Engaged

The employees involved are people who work with complete passion and are emotionally linked to the firm. 

More so, they are innovative and offer new ideas to advance the organization. 

Additionally, these employees are optimistic and spread enthusiasm throughout the workforce. They personalize goals and aims and always try to improve the organization.

3. Employees not Engaged

This is the category in which most of the organization’s employees fall. 

These are those that seek guidance from their superior and just accomplish the work which has been requested. 

Moreover, such individuals invest passion and energy into their work but not into their time. They merely want one instruction at a time and lack innovation. 

This personnel can take a pessimistic or favorable attitude towards the company.

4. Recommendations for Employee Engagement


Here are some recommendations and techniques to retain employee engagement.

Many of the ideas below may sound simple sense, yet you would be shocked how many managers overlook them.

4.1  Define your Vision Clearly

Make sure that your goal for your employees displays as a roadmap and they are aware of each twist.

4.2  Give the Staff What They Want

Do not only assume that each of your employees has all the tools, training, and support they need from their bosses. 

However, it is preferable to check with them and find out directly.

4.3  Communicate Often and Well

Training sessions, newsletters, memoranda, frequently asked questions, and regular meetings are available to express your vision to your staff. 

More so, make sure you ask questions and alter how the information reaches you if they are unclear.

4.4  Engage Everyone

Figure out means for all your staff to plan and decide. In that manner, the project becomes their kid, for which they are eager to battle.

4.5  Coach for Success and Exercise of Random Kindness

Another glorious incentive is feedback. Do not wait for regular reviews; submit comments as frequently as possible instead.

4.6  Act Fairly, Respect, and Build Credence

To establish a helpful workplace, use your judgment, knowledge, and experience. 

When problems develop, consider the situation, comprehend the context and make a decision only then. Respect and trust your team, and in return, you will get the same. 

Also, if you make a mistake, excuse yourself and confess that you are mistaken. It will make it possible for your staff to relate better to you and respect your honesty.

4.7  Try to Have Joy Working

Good CEOs look at the larger picture and the specifics. They care about the product and its staff. 

One good technique to demonstrate attention is to participate in the development process and pay attention to what is happening. Do all this on your face with a smile. Lighten up! 

Making work enjoyable truly pays off because people frequently achieve much more when they enjoy themselves.

4.8  Special Attention Should Be Paid to High Potential Individuals

High-potential workers also have additional options. During an economic crisis, workers who worry about their future might leave your company. 

Managers must therefore pay particular attention to their high-potential staff.

4.9  Implement Incentives

Regardless of your type of business, you should take the incentive programs into account. 

Besides, they have been demonstrated to be incredibly useful in terms of motivating staff, and one prime advantage is that costs can only be based on actual performance and paid after the desired goal has been achieved. 

“Do good and you are rewarded” has a favorable impact on the organization, with staff working harder to achieve the goal.



Employee engagement has become a necessary part of any organization and business that cares about its employees. Besides, to maintain a peaceful and competitive work environment, employee engagement undoubtedly plays a key role. 

In recent times, online platforms intended for employee engagement are relatively effective. They are easy to use and come with all in one format.

BRAVO is one such reward management system that helps in employee engagement. It is an all-in-one platform that integrates employee engagement, recognition, customer ratings, surveys, and much more.

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