The Essence of Employee Communication in Change Management

Facilitating any meaningful change inside an organization can be difficult. However, with employee communication, it can be made possible.

It can be considerably more challenging in larger companies because any new operating procedures would affect many diverse teams. As a result, in order for the change to be successful, all possible impacts must be addressed and worked through.

Maintaining united, open, and consistent communication is the most crucial component in helping your team in navigating the troubled waters of change management, so don’t forget to develop a thorough employee communication plan.

Similarly, no matter what type of project you are working on, a lot of changes that you cannot predict (and that may have their own challenges and specificities) will most likely modify its dynamics.

Essentially, the way you deal with blockages is critical for boosting your adaptability and flexibility.

Adaptability refers to making the best use and combination of critical tools, such as technical knowledge and methodology, as well as paying special attention to the human component and the opportunities it provides.

For example, how do you think you’ll be able to complete a project successfully if your team doesn’t communicate effectively?

Employee communication not only makes the process easier but also creates a synergy that promotes a greater understanding of what you and your team are attempting to accomplish.

It also promotes cooperation and fosters a sense of belonging, ensuring that everyone has an equal understanding at the required levels.

Sharing a shared vision of the project and its objectives with your team is an essential component of the process (the change process precisely).

In this blog post, we discuss the essence of employee communication in change management.

What Is the Significance of Change Management?

What Is the Significance of Change Management

Simply said, life is all about adapting to change. This universal fact applies equally to the business world as it does to other spheres of human life.

Companies are expected to keep up with and adapt to changing market conditions as technology advances at an increasing rate in order to thrive.

If they fall behind, they risk losing a considerable competitive advantage over their competitors.

As early as 2011, the Harvard Business Review declared that adaptation to change within an organization was the new competitive advantage. This is especially relevant today since a new metric, the Adaptability Quotient, is frequently used to assess an organization’s or individual’s ability to adapt to a dynamic business landscape.

This statistic (the Adaptability Quotient) demonstrated throughout the time that a business might either accept and drive change or risk falling into irrelevance.

What Makes Change Management Effective?

What Makes Change Management Effective

It is not enough to wish to transform your organization; you must also be prepared with the necessary tools and leadership before embarking on any effort in order to achieve the desired results.

Inefficient transformation projects that aren’t driven by the correct technology or carried out without appropriate employee communication simply won’t produce the required return on investment (ROI).

In fact, Google believes that organizations with well-thought-out change management plans and employee communication obtain approximately 30% more ROI than those with inadequate or no defined procedures.

Furthermore, the multinational consulting firm McKinsey & Company predicts that up to 70% of company transformation initiatives fail.

So, you don’t want to be in that sad category, as some organizations never recover from a disastrous transformation initiative.

So, what are some of the elements of a successful change management program?

There are numerous aspects to consider in this regard. According to another Google survey, the most crucial components of a successful plan include:

  • Strong support from senior leadership (45%).
  • Continuous interaction with lower-level staff (42%).
  • Improved communication (32%).
  • Training on new procedures before and after change implementation (69%)

If you look closely, you’ll notice that all of these signs are related to better employee communication. So, continually encouraging open lines of communication between management and employees will considerably boost a project’s chances of success.

Read: Employee Engagement Software: Impact Of Learning And Development

Employee Communication Plan During the Transformation Project

Employee Communication Plan During the Transformation Project

During the project, communication strategies must be implemented to engage staff to take ownership of the change.

According to the 4-Factor model, the goal of a communication plan is to take your team through the following stages:

Awareness: Spread the word about the change throughout the business hierarchy. You must manage employee expectations and outline the list of positive benefits that the change will bring to the organization.

Understanding: Go over the change in further detail and how it will influence both teams and individuals. Prepare employees for any potential difficulties and address problem areas before any toxicity emerges.

Acceptance: Empower employees to bring about the change and reap the advantages. Subsequently, employees will overcome any concerns or reservations themselves.

Ownership: Once the modification is done, provide recognition and credit to team members who contributed positively during the project phase. Importantly, when doing so, underline how your team’s participation made it feasible. It will prepare them for future changes, which will be easier to implement because they have already gone through the process.

Now, implementing a change management strategy can take weeks or months, but as long as you track your progress along the way, you’ll be able to use various tactics to keep the momentum moving forward to completion.

The Basics of Employee Communication in Change Management

The Basics of Employee Communication in Change Management

The following elements have a role in successfully communicating change approaches:

Conveying the Change Vision Clearly and Early:

This is the most critical stage since it entails communicating the change vision and what will be achieved at the end of the process. The vision should be expressed in simple terms, be obvious, and have a powerful influence on individuals while making decisions. The sooner the vision for change is shared, the easier it will be for people to adjust to and understand the complexities of change.

Conveying the change messages every now and then:

Periodic communication of the change message allows a stronger understanding of the goal of the change. So, there will be a much larger likelihood that individuals will behave in accordance with the changing situation’s requirements and extend their cooperation accordingly.

Highlighting the Benefits and Impacts of Change:

An effective employee communication strategy helps in controlling reluctance or anxieties that are related to a change process by explaining how the change will affect the people involved and why it is being done.

Providing Opportunities for Dialogue or Conversation:

Allowing for debate and encouraging two-way communication with stakeholders builds a sense of ownership and accountability.

Ensuring that the organization’s leaders actively communicate during the change process:

The organization’s leaders must explain how critical the change is and must reflect their personal and visible dedication to the whole change process, as this will send a powerful message to relevant parties about how seriously an organization is committed to the implementation of change.

Using numerous channels or means to communicate the message of change:

It is important to understand how individuals learn about change through various modes of communication. Documented materials may best appeal to employees that are essentially good visual learners. However, for good listeners, emphasis should be placed on presentation style and word selection to engage such types of participants.

Strategies For Effective Employee Communication

Strategies For Effective Employee Communication

So, what are some strategies for effective employee communication amid organizational change?

Below are some top suggested ideas for maintaining successful employee communication during a large transition:

1. Maintain continuous communication

Fear of the unknown is a major source of employee resistance during a change.

Employees may be unaware of the reason for the move or what it means for their job security. Therefore, it is critical to be upfront and honest with them during the process and to interact with them on a rather frequent basis with updates.

2. Make use of a variety of communication channels

There are numerous methods for communicating with your staff. Because diverse ways will work better for different employees, don’t rely on a single channel.

Send out frequent emails, make videos, hold in-person chat sessions, and many other things.

3. Accept and implement feedback

Many employees become stressed when they believe there is no place for input or that their feedback is being ignored.

Be willing to modify your transition process as needed in response to the received feedback.

Mostly, external variables are always overlooked. But do not dismiss or overlook them.

Relevantly, Bravo can help you integrate surveys and feedback. So, you may adjust to any of those external elements after making data gathering and analysis of your employees’ responses.

4. Be truthful

There is no harm if you are unable to provide an answer. But being too cold reduces trust in leadership. Similarly, exaggerating or misrepresenting the truth to appear more educated has a much higher likelihood of backfiring.

If you don’t know the answer to a query from an employee, just say so. But work on it and respond as soon as possible.

Remember that if your explanation is too ambiguous or turns out to be false, your people will be unable to trust you in the future.

Keep in mind that a leader is just as good as their credibility. And you can best maintain your credibility by being open, honest, and straightforward.

5. Conduct a public progress review

Change is a journey. And like any journey, individuals need to know where they are and when they will get to their destination, or else they will become restless.

Keep track of your progress and share it with your employees on a regular basis. Additionally, be honest about hurdles and how leadership is going to overcome them.

The bottom fact is that no one wants to feel lost and out of control. So, use a platform that provides an excellent foundation for sharing information and keeping everyone updated on your progress.

Targeted data and critical milestones can be captured and communicated to certain teams so that everyone is always aware of where they are in the process.

Read: Here’s A List Of Top 5 Companies With Great Employee Rewards

The Importance of Employee Communication In Change Management

The Importance of Employee Communication In Change Management

Employee communication is the key and one of the most challenging elements for successfully conducting a change program. It is because it includes ideas and opinions being shared with people in an organization through various means.

Communication is one of the most challenging difficulties that a company has during the entire change implementation process.

Effective employee communication must have the following elements:

  1. The individual’s message must be clear and powerfully expressed. The message must reflect authenticity and honesty.
  2. The message’s recipient must pay close attention, ask clarifying questions, and provide input on the message’s interpretation.
  3. The message’s delivery method must be suitable to the circumstances of both the sender and the recipient.
  4. To be accepted, the content of the message shall connect with the recipient’s beliefs and thoughts.

People are fundamentally affected by change initiatives in every change management program. And it is the people who provide collaboration and support to make the change happen.

It is impossible to expect any change program to succeed without the participation and motivation of key stakeholders, as it is their interests that are either favorably or negatively affected by the change initiatives.

The involvement, dedication, and acceptance of stakeholders in the entire change process are critical for generating successful results from the change management program.

To achieve this, participants must be fully informed of the goal or objectives of change, and they must be given the opportunity to share their own views during the implementation of a change program.

To conclude, implementing a change in a collaborative and transparent manner results in more effective outcomes in the overall process.

So, employee communication in change management is necessary as well as critical, as it goes a long way in making the very change become successful and not prove counterproductive.


As stated at the beginning of this article, change is unavoidable in your professional and social lives. However, businesses that emphasize employee communication for executing organizational change will adapt faster and perform better than their competitors.

Lastly, yet importantly, you can make use of Bravo, which allows you to conduct surveys and feedback to better understand your employees in relation to your change program.

Relevantly, Bravo is a rewards and recognition platform, and its help in change management is just one of its many uses.

You can book a free demo of Bravo to learn more about its multifaceted benefits.

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