BRAVO and A Place for Mom:
Celebrating Every Achievement, Every Day

At A Place for Mom, caring starts with a motivated team. Discover how BRAVO boosted their engagement,
creating a passionate, connected workforce.
creating a passionate, connected workforce.
A Place for Mom – Find senior living near you

“A Place for Mom utilizes the BRAVO platform primarily within their sales and
customer success teams to drive performance and target achievement.”
customer success teams to drive performance and target achievement.”
5500+
Employees
Nursing
Industry

Challenge

- Maintaining long-term motivation for the Customer Success Team with points-based contests and target achievements requires strategies to prevent burnout and ensure sustained engagement.
- Integrating a rewards program with Slack poses technical and user adoption challenges, necessitating seamless functionality and user-friendly features for effective utilization.

Implementation of BRAVO

In this setting, BRAVO is strategically used to award points to sales and customer success personnel when they meet or exceed their targets. While there is also peer-to-peer recognition, it is more limited, with fewer points distributed to non-managerial staff.

Hierarchical Recognition Structure

Limited Peer-to-Peer Recognition

Target-Based Reward System
Key Features of BRAVO


Target Achievement Rewards

BRAVO’s implementation includes a robust system where points are awarded to individuals upon meeting or surpassing their targets. This method not only recognizes accomplishments but also serves as a motivational tool to sustain high performance levels. By tying recognition directly to target achievements, BRAVO reinforces the organization’s focus on results-oriented behavior, encouraging employees to consistently strive for excellence in their roles.



Customizable Point Distribution

Managers have the flexibility to customize point allocation within the BRAVO system, allowing them to strike a balance between recognizing target achievements and peer-to-peer acknowledgment. This customization feature enables managers to align recognition efforts with the organization’s goals and values, ensuring that both individual performance and teamwork are appropriately acknowledged and rewarded.

Slack Integration

BRAVO’s integration with Slack provides a seamless experience for users, enhancing communication and recognition within the team’s existing workflow. Through this integration, employees can easily give and receive recognition in real-time directly within the Slack platform, fostering a culture of appreciation and collaboration. The integration also streamlines the recognition process, making it more convenient for employees to acknowledge their peers’ achievements and contribute to a positive work environment.
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Outcomes

- Direct Impact on Performance: The link between meeting sales targets and receiving recognition points has directly contributed to heightened sales performance.
- Motivation and Retention: Employees in targeted roles have reported higher motivation and job satisfaction, correlating with improved retention rates within these high-turnover departments.
- Cultural Integration: Despite the hierarchical point distribution, the system has been well integrated into the company’s culture, supporting a merit-based recognition scheme that aligns with organizational goals.
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