The term “Customer Engagement” actually implies the relationship between the company and its employees. However, the term “Engaged Employee” refers to that employee; who is very enthusiastic about his/her work and actively seeks participation for the betterment of the company.

These employees are very passionate about their job and believe that their contributions can help the company achieve its ultimate goals. Moreover, there are three different aspects of employee engagement and they are;

  • Intellectual Engagement – This happens when an organization gets successful at making an employee think thoroughly about his/her job. They begin to find ways of improving their productivity.
  • Affective Engagement – This happens when an organization effectively induces a feeling of positivity among its employees regarding their work.
  • Social Engagement – This happens when an organization makes it easier for employees to actively take opportunities for socializing with their colleagues, in order to improve their output.

There are multiple factors contributing to the success or failure of an organization. However, employee engagement is the most critical of all. The phenomenon is simple, if you take care of your employees, they’ll take care of your customers and vice versa.

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